If you are good at something never do it for free.

If you’re good at something, never do it for free” 

Heath Ledger’s Joker in The Dark Knight

     It’s curious how you can find some of the best advice in places you never expect. This may sound odd but, I’ll explain. Everyone has a unique gift, ability or talent. As an individual, you are entitled to do as you please with them. Yet there are some, that take that capability and exploit it. Turning it to a steady income source and even a career. 

For example:

In 1963, a man named Michael Jeffrey Jordanwas born, who took his passion for basketballto another level, and we could say turned out to be a pretty good basketball player.

In 1960, 4 young mendecided to take their talents and form a band named The Beatles, dedicating themselves to music, and turned out just fine.

1923 was the year where two brothers with a dream and passion, Walt & Roy Disney, created what we know today as The Walt Disney Company.

     You can see that you can make money on just about anything. The important thing is if you are willing to be exceptional on your craft, not just ordinary. 

     Taking that step to convert your passion and/or talent into a business or revenue stream is a big and complicated step. You must detach yourself from the idea that you are doing it for fun and start visualizing scenarios where you can make a profit. 

     LEON, the company I founded and currently work for was developed from passion and talent. Growing up I used to be an instructor, who gave training in a variety of subjects focused on leadership. When I started growing both personally and professionally I found a passion for finance. Consequently, LEON was created by combining my talent with my passion to form the organization. 

     Even though I dedicate myself to work on things that I am passionate about, the important thing is: It’s work. At the moment, you formally decide to make a profit, establish a price for your knowledge and decide that your time equals a certain amount of money, your mindset should change as well. 

     My recommendation is:

  • Take all the time you need to really explore what you are exceptional in.
  • Ask yourself: Is there at least one person that would pay for what I offer?
  • Incorporate professionalism/ Interact Professionally 
  • Look for Opportunities 

     This will be a process that can take from a few months to years. In my case it took me 4 years to develop and start my own company. Yet even with an established organization you will always be adapting and evolving as you establish yourself. The important thing is: 

Don’t let work consume your passion


Emanuelle Santiago

“Always remember to have that KING mentality.”

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